An estimated 8 million tonnes of plastic enters our oceans every year, and with 146 million make-up products being produced every year, the make-up is playing catch up.
Like you, we’ve had our fill of landfill. But Maybelline's ready to go greener, one old lipstick at a time!
How? We’re getting our house – and your make-up bag – in order.
Maybelline’s role is to make the break with empty make-up easy, and looking after the planet even easier.
All of our European factories producing your favourite Maybelline products are CO2 neutral.
By recycling the makeup stands from in store we've diverted 93 tonnes of virgin plastic from landfill since 2016.
In 2020 we've launched the UK's largest makeup recycling scheme.
Our products are developed in New York but produced in Europe to help our carbon footprint.